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September 19-21, 2025 – The China International Consumer Electronics Expo (CICE) will grandly open at the Qingdao International Convention Center! BWA cordially invites global electronics industry leaders to explore boundless opportunities under the theme "Green Leadership, Digital Future"!
? Exclusive Benefits for foreign enterprises:
? Free 36㎡ booth;
? Complimentary catering + accommodation;
? Local transportation in Qingdao covered;
? Exclusive visits to Haier & Hisense headquarters.
2025年9月19-21日，中國(guó)國(guó)際消費(fèi)電子博覽會(huì)（CICE）將在青島國(guó)際會(huì)展中心盛大開(kāi)幕！BWA現(xiàn)誠(chéng)邀全球電子行業(yè)精英共襄盛舉，探索“綠色引領(lǐng)，數(shù)字未來(lái)”的無(wú)限商機(jī)！
? 外國(guó)企業(yè)特別福利：
? ?免費(fèi)36㎡展位；
? ?全程免費(fèi)餐飲+住宿；
? ?青島本地交通全包；
? ?獨(dú)家參觀海爾、海信集團(tuán)。
Table of Contents ?邀請(qǐng)函目錄?
Exhibition Information ?展會(huì)信息
Exhibition Expectations ?展會(huì)預(yù)期
Exhibition Highlights ?展會(huì)亮點(diǎn)
Exchange Activities ?交流活動(dòng)
Exhibition Hall Introduction ?展館介紹
Exhibition Zone Planning ?展區(qū)規(guī)劃
Exhibits Categories ?參展類(lèi)別
Schedule ?日程安排
Company Highlights ?企業(yè)亮點(diǎn)
Exhibition Information ?
展會(huì)信息 ?
The China International Consumer Electronics Expo (hereinafter referred to as "CICE") is an international professional consumer electronics exhibition approved by the State Council, organized by the Shandong Provincial People's Government, and co-hosted by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, the Chinese Institute of Electronics, and the Qingdao Municipal People's Government.
中國(guó)國(guó)際消費(fèi)電子博覽會(huì)（以下簡(jiǎn)稱(chēng)“CICE”）是經(jīng)國(guó)務(wù)院批準(zhǔn)，由山東省人民政府主辦，中國(guó)機(jī)電產(chǎn)品進(jìn)出口商會(huì)、中國(guó)電子學(xué)會(huì)、青島市人民政府承辦的國(guó)際性專(zhuān)業(yè)消費(fèi)電子博覽會(huì)。
Since its inception in 2001, CICE has successfully held 21 editions, making it the only national-level exhibition in Shandong Province. The 2025 CICE is scheduled to be held from September 19th to 21st at the Qingdao International Convention Center (Hongdao), with an expected exhibition area of 60000 square meters, focusing on showcasing new products and technologies in the fields of smart home appliances, software technology and development, new displays, big data/cloud computing, Low altitude flight，virtual reality, artificial intelligence, and more.
自2001年創(chuàng)辦以來(lái)，CICE已成功舉辦21屆，是山東省唯一的國(guó)家級(jí)展會(huì)。2025年CICE將于9月19-21日在青島國(guó)際會(huì)展中心（紅島館）舉辦，預(yù)計(jì)展覽面積達(dá)6萬(wàn)平方米，重點(diǎn)展示智能家電、軟件技術(shù)與開(kāi)發(fā)、新型顯示、大數(shù)據(jù)/云計(jì)算、低空飛行、虛擬現(xiàn)實(shí)、人工智能等領(lǐng)域的新產(chǎn)品與新技術(shù)。
Theme of this year's expo: "Green Leadership, Digital Future". It will fully showcase the development achievements of China's consumer electronics industry. Leading global companies such as Haier, Hisense, Huawei, JD.com, BOE, and Sony will attend, promoting the aggregation of resources along the entire industry chain and vividly presenting the industry's innovation strength and development potential.
本屆展會(huì)主題：“綠色領(lǐng)航，數(shù)字未來(lái)”。展會(huì)將全面展示中國(guó)消費(fèi)電子產(chǎn)業(yè)的發(fā)展成果。海爾、海信、華為、京東、京東方、索尼等全球領(lǐng)軍企業(yè)將參展，推動(dòng)全產(chǎn)業(yè)鏈資源集聚，生動(dòng)呈現(xiàn)行業(yè)的創(chuàng)新實(shí)力與發(fā)展?jié)摿Α?/span>
Partial Exhibitors (ranked in no particular order)
部分參展企業(yè)（排名不分先后）
Exhibition Expectations ?
展會(huì)預(yù)期 ?
Orders and Cooperation: Past exhibitors averaged more than 50 cooperation intentions; major companies signed deals worth over 100 million yuan on-site.
Brand Exposure: Over 100 media outlets including CCTV and Xinhua News Agency provide full coverage, reaching more than 200 million global online views.
Technology Upgrade: Face-to-face exchanges with technical teams from companies like Haier and Hisense to gain practical experience in smart transformation.
Seizing Market Opportunities: Early exposure to products scheduled for mass production in 2026.
訂單與合作：往屆參展企業(yè)平均達(dá)成合作意向超50項(xiàng)；頭部企業(yè)現(xiàn)場(chǎng)簽約金額超億元。 ?
品牌曝光：央視、新華社等超百家媒體全程報(bào)道，全球線上瀏覽量超2億次。 ?
技術(shù)升級(jí)：與海爾、海信等技術(shù)團(tuán)隊(duì)面對(duì)面交流，獲取智能化轉(zhuǎn)型的實(shí)戰(zhàn)經(jīng)驗(yàn)。 ?
搶占市場(chǎng)先機(jī)：提前接觸2026年量產(chǎn)計(jì)劃產(chǎn)品。
Exhibition Highlights ?
展會(huì)亮點(diǎn) ?
?Gathering of Industry Leaders, bring together top enterprises in the consumer electronics sector to showcase cutting-edge technological products and innovations ·Inviting industry experts for panel discussions and exchanging to analyze market trends and investment strategies.
?Combining exhibition, product testing, competitions, and entertainment to create an interactive and immersive experience for consumers.
?Setting up specialized areas for investment promotion and project negotiations, fostering collaboration among government, industry, academia, research, finance, media, and end-users.
?行業(yè)領(lǐng)袖云集：匯聚消費(fèi)電子領(lǐng)域頂尖企業(yè)，展示前沿科技產(chǎn)品與創(chuàng)新成果；邀請(qǐng)行業(yè)專(zhuān)家開(kāi)展圓桌討論，分析市場(chǎng)趨勢(shì)與投資策略。 ?
?展、測(cè)、賽、娛結(jié)合：打造消費(fèi)者互動(dòng)沉浸式體驗(yàn)。 ?
?設(shè)立招商洽談專(zhuān)區(qū)：促進(jìn)政、產(chǎn)、學(xué)、研、金、媒、用多方協(xié)作。 ?
Exchange Activities ?
交流活動(dòng) ?
Industry Exchange: Gather industry leaders to discuss trends and shape the future of the sector
Business Matchmaking: Facilitate precise connections between domestic and international enterprises to expand cooperation opportunities
Technical Exchange: Focus on cutting-edge technologies, accelerate the transformation of achievements, and drive industrial upgrading.
Event and Roadshows: Showcase innovative achievements, support the growth of startups, and explore market potential
行業(yè)交流：匯聚行業(yè)領(lǐng)袖共議趨勢(shì)，共塑行業(yè)未來(lái)。 ?
商貿(mào)對(duì)接：精準(zhǔn)對(duì)接國(guó)內(nèi)外企業(yè)，拓展合作機(jī)遇。 ?
技術(shù)交流：聚焦前沿科技，加速成果轉(zhuǎn)化，推動(dòng)產(chǎn)業(yè)升級(jí)。 ?
活動(dòng)與路演：展示創(chuàng)新成果，支持初創(chuàng)成長(zhǎng)，挖掘市場(chǎng)潛力。
Exhibition Hall Introduction
展館介紹?
Qingdao International Convention Center (Hongdao) designed by the famous German company GMP in accordance with the positioning of fifth generation exhibition complex. The indoor exhibition area occupies150,000square meters with most parts of column-free structure, including 4 single-story exhibition halls and 10 two-story exhibition halls which will meet different demands. Design of double first floor is adopted in part of the two-story exhibition halls for the first time. All have independent logistics and people channels. Outdoor exhibition area covers 200.000 square meters.
青島國(guó)際會(huì)展中心（紅島館）由德國(guó)知名公司GMP按照第五代會(huì)展綜合體設(shè)計(jì)。室內(nèi)展覽面積15萬(wàn)平方米，主體為無(wú)柱結(jié)構(gòu)，含4個(gè)單層展廳和10個(gè)雙層展廳，可滿(mǎn)足多樣化需求。部分雙層展廳首次采用“雙首層”設(shè)計(jì)，獨(dú)立物流與人流通道。室外展覽面積20萬(wàn)平方米。
Exhibition Zone Planning ?
展區(qū)規(guī)劃 ?
A2 Smart Home?
Showcasing innovative, intelligent, convenient, and comfortable living solutions, this zone focuses on smart home, smart health, smart entertainment, and smart education scenarios. It highlights leading products and cutting-edge applications of the year.?
A2 智慧家居：集中展示創(chuàng)新、智能、便捷且舒適的生活解決方案，重點(diǎn)呈現(xiàn)智能家居、智能健康、智能娛樂(lè)及智能教育四大應(yīng)用場(chǎng)景。突出展示年度最具代表性的領(lǐng)先產(chǎn)品與前沿技術(shù)應(yīng)用成果。 ?
A3 International Brands
Featuring globally renowned brands and high-quality products in the consumer electronics sector, this zone presents the latest products, technologies, and solutions. It aims to foster exchanges and cooperation between domestic and international brands, promoting global trade and cultural development.?
A3 國(guó)際品牌：匯聚全球消費(fèi)電子領(lǐng)域知名品牌與高端產(chǎn)品，全面呈現(xiàn)最新產(chǎn)品矩陣、尖端技術(shù)及行業(yè)解決方案。致力于促進(jìn)國(guó)內(nèi)外品牌間的深度交流與合作，推動(dòng)全球貿(mào)易往來(lái)與文化融合發(fā)展。 ?
A4 Integration and Interconnection of Intelligence?
Centralized exhibition of the three major trends of 5G-A commercial deepening, AI+ ecosystem construction, and 6G frontier exploration, focusing on the technological breakthroughs and ecological layout of the entire industry chain, including 6G pre-research and 5G-A fusion, computing network and energy efficiency innovation, network and terminal intelligence, generative AI and industry applications, innovative terminal forms, and full-scenario interconnection ecology.?
A4 智聯(lián)融合：聚焦5G-A商用深化、AI+生態(tài)構(gòu)建與6G前沿探索三大核心趨勢(shì)，系統(tǒng)展示包括6G預(yù)研與5G-A融合、算力網(wǎng)絡(luò)與能效創(chuàng)新、網(wǎng)絡(luò)終端智能化、生成式AI與產(chǎn)業(yè)應(yīng)用、創(chuàng)新終端形態(tài)以及全場(chǎng)景互聯(lián)生態(tài)在內(nèi)的全產(chǎn)業(yè)鏈技術(shù)突破與生態(tài)布局。
B2 Green Smart Mobility?
Dedicated to smart mobility technologies, products, and solutions, this zone gathers global enterprises, institutions, and innovators in the field. It showcases the latest achievements and technologies in intelligent transportation, new energy vehicles, intelligent connectivity, and emerging transportation formats.
B2 綠色智慧出行：專(zhuān)注智能出行技術(shù)、產(chǎn)品及解決方案，匯集該領(lǐng)域全球企業(yè)、科研機(jī)構(gòu)與創(chuàng)新主體。集中展示智能交通系統(tǒng)、新能源汽車(chē)、智能網(wǎng)聯(lián)技術(shù)及新型出行業(yè)態(tài)的最新研發(fā)成果與核心技術(shù)。 ?
B3 New Horizons in Display?
Gathering cutting-edge technology enterprises in artificial intelligence, Internet of Things (IoT), and metaverse, showcasing new technological achievements from chips, systems to end-user applications such as intelligent robots and large language models, to promote the symbiotic integration of the industry chain with IoT, robotics, and other industries.?
B3 顯示新視界：云集人工智能、物聯(lián)網(wǎng)及元宇宙領(lǐng)域的前沿科技企業(yè)，完整呈現(xiàn)從芯片研發(fā)、系統(tǒng)架構(gòu)到終端應(yīng)用（包括智能機(jī)器人、大語(yǔ)言模型等）的全鏈條技術(shù)創(chuàng)新成果，促進(jìn)產(chǎn)業(yè)鏈與物聯(lián)網(wǎng)、機(jī)器人等產(chǎn)業(yè)的共生融合。
B4 Electronics for Consumption Exhibition?
Focusing on the latest development trends in smart home technologies, products, and solu tions, this exhibition zeroes in on the comprehensive scenarios of home appliances, showcasing an array of whole-house intelligence solutions. It brings together efficient and energy-saving smart products, fosters industry exchanges and cooperation, aligns with annual promotional activities, accelerates the upgrading of the consumer electronics industry, and optimizes industrial structure.
B4 消費(fèi)電子展：云集人工智能、物聯(lián)網(wǎng)及元宇宙領(lǐng)域的前沿科技企業(yè)，完整呈現(xiàn)從芯片研發(fā)、系統(tǒng)架構(gòu)到終端應(yīng)用（包括智能機(jī)器人、大語(yǔ)言模型等）的全鏈條技術(shù)創(chuàng)新成果，促進(jìn)產(chǎn)業(yè)鏈與物聯(lián)網(wǎng)、機(jī)器人等產(chǎn)業(yè)的共生融合。?
Exhibits Categories ?
參展類(lèi)別 ?
Free booth area minimum: 36 square meters (6×6m or 4×9m)
免費(fèi)展位最小面積：36平方米（6×6米或4×9米）
Free of charge:
- Catering
- Accommodation (at Haitang Hongdao International Convention Center Hotel)
- Local transportation in Qingdao
- Visiting Haier and Hisense
免費(fèi)服務(wù):
- 餐飲 ?
- 住宿（海棠紅島國(guó)際會(huì)議中心酒店） ?
- 青島本地交通 ?
- 參觀海爾、海信
Self-paid:?
- International logistics
- Exhibits
- Round-trip international airfare
自費(fèi)項(xiàng)目： ?
- 國(guó)際物流 ?
- 展品運(yùn)輸 ?
- 往返國(guó)際機(jī)票?
Exhibit scope includes: 3D printing, 5G, accessories, senior tech, XR, AI, audio tech, beauty tech, blockchain, cloud computing/data, building tech (software design), cybersecurity, digital health, drones, educational tech, energy, entertainment, home and lifestyle, fashion tech, gaming and e-sports, retail/e-commerce, home entertainment and office hardware, satellite/sensors, sales and advertising, metaverse, quantum computing, robotics, smart home and appliances, manufacturing, aerospace tech, supply and logistics (software design), sustainability, tourism (software design), vehicle tech and advanced mobility.
展品范圍：3D打印、5G、配件、先進(jìn)科技、XR、人工智能、音頻技術(shù)、美容科技、區(qū)塊鏈、云計(jì)算/大數(shù)據(jù)、建筑科技（軟件設(shè)計(jì)）、網(wǎng)絡(luò)安全、數(shù)字健康、無(wú)人機(jī)、教育科技、能源、娛樂(lè)、家居與生活方式、時(shí)尚科技、游戲與電競(jìng)、零售/電商、家庭娛樂(lè)與辦公硬件、衛(wèi)星/傳感器、銷(xiāo)售與廣告、元宇宙、量子計(jì)算、機(jī)器人、智能家居與家電、制造業(yè)、航空航天科技、供應(yīng)鏈與物流（軟件設(shè)計(jì)）、可持續(xù)發(fā)展、旅游（軟件設(shè)計(jì)）、汽車(chē)科技與先進(jìn)出行。 ?
Schedule ?
日程安排 ?
?September 17:
?Arrival in Qingdao and airport pickup
?Check-in at Qingdao Guoxin Convention Hotel
?Get familiar with exhibition and booth information
?September 18:
?Morning: Visit Haier
?Afternoon: Visit Hisense and attend discussion session
?September 19:
?Attend opening ceremony
?Events include government speeches, strategic cooperation signing (e.g., China-Germany industry chain cooperation), and industry trend keynote speeches
?September 20:
?Exhibition participation
?Option to attend business matchmaking or technical seminars for talks with upstream/downstream enterprises in the supply chain
?September 21:
?Exhibition participation
?September 22:
?Departure from Qingdao
?Recommended to leave for Qingdao Jiaodong International Airport at least 2 hours before flight (approx. 40-minute drive from Hongdao Convention Center)
9月17日：抵達(dá)青島，機(jī)場(chǎng)接機(jī)；入住青島國(guó)信會(huì)展酒店；熟悉展會(huì)與展位信息。 ?
9月18日：上午參觀海爾；下午參觀海信并參加討論會(huì)。 ?
9月19日：參加開(kāi)幕式；活動(dòng)包括政府致辭、戰(zhàn)略合作簽約（如中德產(chǎn)業(yè)鏈合作）、行業(yè)趨勢(shì)主題演講。 ?
9月20日：參展；可選參加商貿(mào)對(duì)接或技術(shù)研討會(huì)，與供應(yīng)鏈上下游企業(yè)洽談。 ?
9月21日：參展。 ?
9月22日：離青；建議航班起飛前2小時(shí)出發(fā)前往青島膠東國(guó)際機(jī)場(chǎng)（紅島會(huì)展中心車(chē)程約40分鐘）。 ?
Company Highlights ?
企業(yè)亮點(diǎn) ?
? ? ?Haier ?海爾集團(tuán)
- Founded in 1984, Haier Group is a global leader in lifestyle solutions and digital transformation services. It adheres to the concept of "co-creating infinite possibilities with boundaryless ecosystems."
- Focuses on smart living, big health industries, and the digital economy.
- Operates 10 R&D centers, 71 research institutes, 35 industrial parks, 163 manufacturing centers, and 230,000 sales networks globally.
- In 2024, revenue reached 401.6 billion yuan (8% YoY growth), with a global profit of 30.2 billion yuan (13% YoY growth).
- Haier has over 120,000 employees and has ranked among the BrandZ Top 100 Most Valuable Global Brands for six consecutive years.
- It owns six listed companies and well-known brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA, and Candy.
- Its smart home ecosystem "Three-Winged Bird" and industrial internet platform COSMOPlat lead in digital and intelligent solutions.
- 成立于1984年，是全球領(lǐng)先的生活方式解決方案與數(shù)字化轉(zhuǎn)型服務(wù)商，秉持“無(wú)界生態(tài)，共創(chuàng)無(wú)限可能”理念。 ?
- 聚焦智慧生活、大健康產(chǎn)業(yè)與數(shù)字經(jīng)濟(jì)。 ?
- 全球布局10大研發(fā)中心、71個(gè)研究院、35個(gè)工業(yè)園、163個(gè)制造中心及23萬(wàn)個(gè)銷(xiāo)售網(wǎng)絡(luò)。 ?
- 2024年?duì)I收4016億元（同比增長(zhǎng)8%），全球利潤(rùn)302億元（同比增長(zhǎng)13%）。 ?
- 員工超12萬(wàn)人，連續(xù)6年入選BrandZ全球品牌百?gòu)?qiáng)。 ?
- 旗下?lián)碛?家上市公司及海爾、卡薩帝、Leader、GE Appliances、Fisher & Paykel、AQUA、Candy等知名品牌。 ?
- 智能家居生態(tài)“三翼鳥(niǎo)”與工業(yè)互聯(lián)網(wǎng)平臺(tái)COSMOPlat引領(lǐng)數(shù)字化與智能化解決方案。 ?
? ? ?Hisense ?海信集團(tuán)
- Founded in 1969, headquartered in Qingdao, China. Owns five publicly listed companies including Hisense Visual, Hisense Appliances, Sanden Holdings, Qianzhao Optoelectronics, and Keling Electric. Brands include Hisense, Toshiba TV, Ronshen, Kelon, Gorenje, and ASKO.
- In 2024, Hisense achieved revenue of 215.4 billion yuan (7% YoY growth), with overseas revenue at 99.6 billion yuan (46% of total).
- Hisense is focused on technological innovation and stable operations, with key sectors in smart living, smart energy, semiconductors, and automotive electronics.
- It has 30 R&D centers, 36 industrial parks, and 64 overseas offices worldwide.
- It has sponsored major global sports events such as UEFA Euro 2016, 2020, and 2024, and the FIFA World Cup in 2018 and 2022.
- Hisense has won the National Quality Award twice and the First Prize of China Quality Technology Award three times.
- It practices ESG long-term, with one global "lighthouse factory," three zero-carbon factories, and 17 green factories. It aims for carbon peak by 2026 and carbon neutrality by 2050.
- Vision：To be a century-old company, and to become the most reliable brand in the world.
- Mission: To pursue scientific and technological innovation, take the lead in the advanced manufacturing with intelligence as the core, and bring happiness to millions of families with high-quality products and services.
- 成立于1969年，總部位于青島，擁有海信視像、海信家電、Sanden Holdings、乾照光電、科林電氣等5家上市公司。品牌包括海信、東芝電視、容聲、科龍、Gorenje、ASKO等。 ?
- 2024年?duì)I收2154億元（同比增長(zhǎng)7%），海外收入996億元（占比46%）。 ?
- 聚焦科技創(chuàng)新與穩(wěn)健經(jīng)營(yíng)，核心領(lǐng)域?yàn)橹悄苌?、智慧能源、半?dǎo)體與汽車(chē)電子。 ?
- 全球設(shè)30個(gè)研發(fā)中心、36個(gè)工業(yè)園及64個(gè)海外分支機(jī)構(gòu)。 ?
- 贊助2016、2020、2024歐洲杯及2018、2022世界杯等全球頂級(jí)體育賽事。 ?
- 兩次榮獲國(guó)家質(zhì)量獎(jiǎng)，三次獲中國(guó)質(zhì)量技術(shù)獎(jiǎng)一等獎(jiǎng)。?
- 長(zhǎng)期踐行ESG理念，擁有1家全球“燈塔工廠”、3家零碳工廠及17家綠色工廠，目標(biāo)2026年碳達(dá)峰、2050年碳中和。 ?
- 愿景：成為百年企業(yè)，打造全球最值得信賴(lài)的品牌。 ?
- 使命：追求科技創(chuàng)新，以智能為核心引領(lǐng)高端制造，以?xún)?yōu)質(zhì)產(chǎn)品與服務(wù)為千萬(wàn)家庭帶來(lái)幸福。
? ? ? ?BWA上海代表處已于2024年2月26日正式登記設(shè)立，為BWA首個(gè)中國(guó)代表處，負(fù)責(zé)大中華區(qū)事務(wù)。
? ? ? ?BWA成立于2003年，是由德國(guó)商界領(lǐng)先企業(yè)創(chuàng)辦的面向經(jīng)濟(jì)發(fā)展和國(guó)際合作的行業(yè)協(xié)會(huì)，其宗旨是促進(jìn)并搭建德國(guó)與世界各國(guó)在經(jīng)貿(mào)領(lǐng)域、科技領(lǐng)域和可持續(xù)發(fā)展領(lǐng)域深入合作的橋梁。BWA總部設(shè)在德國(guó)首都柏林，會(huì)員涉及教育、化工、能源、建筑、工程、汽車(chē)、機(jī)械、航空等行業(yè)。目前BWA影響力涉及一萬(wàn)多家企業(yè)，在70多個(gè)國(guó)家設(shè)有辦事處和代表處，其中，上海代表處將致力于中德經(jīng)貿(mào)領(lǐng)域交流合作，提供中德商務(wù)考察對(duì)接與教育培訓(xùn)服務(wù)、國(guó)際交流活動(dòng)會(huì)務(wù)服務(wù)、投資并購(gòu)服務(wù)、產(chǎn)業(yè)技術(shù)合作服務(wù)與海外人才服務(wù)。
