2025年4月15日，有著“中國外貿晴雨表”之稱的第137屆廣交會即將盛大開幕！這場為期21天的全球貿易盛會，分三期舉行。

一期為4月15日至4月19日

二期是4月23日至4月27日

三期為5月1日至5月5日

此次展會預計將迎來超過130萬名專業(yè)買家，以及來自220個國家的采購行業(yè)巨頭。廣交會作為連續(xù)65年保持全球規(guī)模最大的綜合性展會，在2025年將會打破傳統(tǒng)模式，構建“實體展+數(shù)字孿生+產業(yè)帶聯(lián)動”的全新三維貿易生態(tài)。

廣交會上如何開發(fā)得更多優(yōu)質客戶：請參見這篇

展會親歷！買家細數(shù)：供應商現(xiàn)場七大勸退行為

（注：上圖為135屆廣交會，本次為137屆）

一、展館全解析

主會場廣州琶洲國際會展中心（地址：海珠區(qū)閱江中路380號）于今年完成了全面升級。

The main venue, Guangzhou Pazhou International Convention and Exhibition Center (Address: No. 380, Yuejiang Middle Road, Haizhu District), has completed a comprehensive upgrade this year.

01

A區(qū)（智能科技宇宙）

?1.1 - 5.1館聚焦“未來產業(yè)”，展示華為全屋智能系統(tǒng)、比亞迪鈉電池生產線以及大疆農業(yè)無人機的實景演示。

02

B區(qū)（全球優(yōu)品矩陣）

10.1 - 13.2館匯聚了超過3000個家居品牌，其中包含了智能睡眠系統(tǒng)、可降解環(huán)保餐具等熱門產品。

03

C區(qū)（綠色革命主場）

全新設立“零碳展區(qū)”，寧德時代的光儲充一體化解決方案以及隆基的氫能設備在此進行全球首次發(fā)布。

04

D區(qū)（跨境生態(tài)圈）

TikTok Shop官方運營中心開展現(xiàn)場培訓活動，亞馬遜“制造 +”計劃舉辦對接會議

二、?十大必看亮點

01. ?元宇宙采購艙?：穿戴XR眼鏡直通長三角工廠，720°驗廠寧波小家電生產線

Metaverse Procurement Pod: Wear XR glasses to virtually tour factories in the Yangtze River Delta, inspecting Ningbo small appliance production lines in 720°.

02. ?AI談判官系統(tǒng)?：輸入“采購太陽能板·10萬片·非洲市場”自動生成供應商PK表

AI Negotiation System: Input "procure solar panels · 100,000 units · African market" to auto-generate a supplier comparison table

03. ?爆品實驗室?：現(xiàn)場測試大疆物流無人機（載重50kg·續(xù)航200km）

Hot Product Lab: Test DJI logistics drones on-site (50kg payload · 200km range).

04. ?政策紅利廳?：商務部官員解讀RCEP關稅新政，掃碼領取“一帶一路”物流補貼碼

Policy Benefits Hall: MOFCOM officials explain RCEP tariff policies; scan to claim Belt and Road logistics subsidies.

05. ?全球選品賽?：500家工廠盲測PK，買家投票決定“年度性價比之王”

Global Product Showdown: 500 factories compete in blind tests, with buyers voting for the "Annual Best Value King."

06. ?夜場采購節(jié)?：4月18日/4月25日/5月3日19:00-22:00，燈具&電子消費品燈光秀特賣

Night Procurement Festival: Special sales with light shows for lighting & electronic consumer goods on April 18, April 25, and May 3 (7:00 PM - 10:00 PM).

07. ?產業(yè)帶直通車?：免費專巴接送買家考察佛山家具、東莞電子產業(yè)集群

Industrial Belt Shuttle: Free buses for buyers to explore Foshan furniture and Dongguan electronics clusters.

08. ?跨境支付島?：螞蟻鏈提供“一鍵鎖匯”服務，規(guī)避匯率波動風險

Cross-Border Payment Hub: AntChain offers "one-click exchange rate lock" to mitigate currency fluctuation risks.

09. ?網紅直播基地?：100個透明直播間實時帶貨，買家可指定產品測評

Live Streaming Base: 100 transparent live rooms for real-time sales; buyers can request product reviews.

?10.?智能翻譯塔?：支持斯瓦希里語等83種語言實時談判轉錄

Smart Translation Tower: Real-time negotiation transcription in 83 languages, including Swahili.

三、?買家全流程通關

?第一步：搶占黃金入場券

Step 1: Secure Your Golden Ticket

1. 訪問官方網站 [http://www.cantonfair.org.cn]，隨后點擊“采購商預登記”?。
Visit the official website [http://www.cantonfair.org.cn], and then click "Buyer Pre - registration".

2. 需提交的資料：公司營業(yè)執(zhí)照掃描文件、近六個月英文版采購清單以及海關編碼。
Required documents to submit: A scanned copy of the company's business license, an English - version procurement list for the past six months, and the HS code.

3. VIP 專屬權益：采購金額超過 500 萬美元的采購商可申請“金鑰匙服務”，該服務包含專屬休息室以及洽談預約協(xié)助。
VIP exclusive benefits: Buyers with a procurement volume exceeding $5 million can apply for the "Golden Key Service", which includes an exclusive lounge and assistance with appointment booking for negotiations.

?第二步：AI智配供應鏈

Step 2: AI-Optimized Supply Chain Matching

1. 在“GMF 智能匹配平臺”上鍵入需求關鍵詞，例如“醫(yī)用口罩·CE 認證·日產能 20 萬片”。
Enter demand keywords on the "GMF Intelligent Matching Platform", such as "Medical Masks·CE Certification·Daily Production Capacity of 200,000 Pieces".

2. 系統(tǒng)推送內容：篩選出排名前 50 的匹配工廠，同時提供驗廠視頻、第三方質檢報告以及最小起訂量等相關信息。
System Push Content: We will screen out the top 50 matching factories for you and provide relevant information including factory inspection videos, third - party quality inspection reports, and minimum order quantities.

3. 一鍵預約功能：可預約 4 月 15 日 9:00 - 10:00 前往寧德時代展位 B2 - 3F11，系統(tǒng)會自動為您生成前往該展位的路線圖。
One - Click Reservation Function: You can make a reservation to visit the CATL Booth B2 - 3F11 from 9:00 to 10:00 on April 15, and the system will automatically generate a route map for you to get there.

第三步：實戰(zhàn)級行程規(guī)劃

Step 3: Expert-Level Itinerary Planning

住宿推薦

高端優(yōu)選
廣交會威斯汀酒店。入住行政房可享展館 VIP 通道，每晚平均價格為 2800 元。

Premium Selection
The Westin Guangzhou Canton Fair. Guests staying in executive rooms can enjoy VIP access to the exhibition hall, with an average nightly rate of CNY 2,800.

高性價比之選
琶洲南豐匯公寓。距離展館僅 8 分鐘步行路程，公寓內配備廚房，方便進行貨品試用，每晚價格為 1200 元。

Cost - Effective Option
:Pazhou Nanfeng Plaza Apartment. It is just an 8 - minute walk from the exhibition hall. The apartment is equipped with a kitchen, which is convenient for product inspection, and the nightly rate is CNY 1,200.

長租驚喜
保利世貿中心。連續(xù)入住 15 天及以上可享受 7 折優(yōu)惠，還能免費使用共享驗貨倉庫。

Long - Term Surprise
Poly World Trade Center. Guests who stay for 15 consecutive days or more can enjoy a 30% discount and complimentary access to the shared inspection warehouse.

???市內交通：Intra - City Transportation

便捷出行方式
下載“廣交會出行”APP，通過掃碼即可呼叫展館電瓶車，在 5 公里范圍內可免費乘坐。

Convenient Travel Option
Download the "Canton Fair Go" APP. You can scan the code to call an electric shuttle at the exhibition center, and it's free within a 5 - kilometer radius.

額外驚喜福利
每日前 1000 名買家有機會領取“新能源試駕券”，憑此券可體驗小鵬飛行汽車。

Extra Surprise Benefit
The first 1,000 buyers each day have the chance to receive an "Electric Vehicle Test - Drive Voucher", which allows them to experience the XPeng Flying Car.

第四步：現(xiàn)場掘金全攻略

Step 4: On-Site Gold-Rush Guide

分時段行動指南

上午時段（9:00 - 11:00）
重點探索 A 區(qū)工業(yè)自動化展區(qū)，德國館有限量特供的 KUKA 機器人可供了解。

Morning Session (09:00 - 11:00)
Focus on exploring the Industrial Automation Exhibition Area in Area A. There are limited - edition KUKA robots available for inspection at the German Pavilion.

中午時段（11:30 - 13:30）
前往 B 區(qū)參加“全球選品大師班”，學習如何對 Temu 平臺上的熱銷品數(shù)據進行拆解分析。

Noon Session (11:30 - 13:30)
Head to Area B to attend the "Global Sourcing Masterclass" and learn how to deconstruct and analyze the data of best - selling products on the Temu platform.

下午時段（14:00 - 16:00）
與 C 區(qū)的綠色能源戰(zhàn)略伙伴進行會面，若要參加與晶科能源高管的閉門會議，需提前兩周進行預約。

Afternoon Session (14:00 - 16:00)
Meet with strategic green energy partners in Area C. If you want to attend the closed - door meeting with executives from Jinko Solar, you need to make a reservation two weeks in advance.

晚間時段（19:00 - 21:00）
出席由廣汽集團獨家贊助的珠江夜游商務酒會，在此活動中可對接汽車零部件資源。

Evening Session (19:00 - 21:00)
Attend the Pearl River Night Cruise Business Reception solely sponsored by GAC Group, where you can network for automotive parts resources.

四、?避坑指南

避坑指南：老采購的10條血淚經驗?

Pitfall Avoidance Guide:?10 Hard-Earned Tips from Seasoned Buyers

1???謹防“展位中介”：官方從未授權任何第三方售賣展位，務必認準展位號前綴（A/B/C/D + 數(shù)字）
-Beware of "Booth Brokers": The official organization has never authorized any third parties to sell booths. Make sure to verify booth numbers by checking the prefix (A/B/C/D + number).

2??留意樣品陷阱：要求供應商在樣品上貼上“廣交會特供”防偽碼，以防出現(xiàn)貨不對板的情況
-Watch Out for Sample Traps: Require suppliers to attach a "Canton Fair Exclusive" anti - counterfeiting code on samples to prevent discrepancies between the samples and the actual goods.

3??掌握談判秘籍：下午 16:00 后進行砍價，成功率可提升 40%（此時參展商為撤展前清庫存）
-Master Negotiation Tips: The success rate of price negotiation increases by 40% after 16:00 (as exhibitors are clearing inventory before closing the exhibition).

4??做好證件防丟措施：將電子胸卡綁定支付寶“廣交會小程序”，若丟失可遠程凍結權限
-Take Measures to Prevent Badge Loss: Bind the electronic badge to the "Canton Fair Mini Program" on Alipay. In case of loss, you can remotely freeze the access rights.

5??重視數(shù)據安全：切勿使用展館公共 WiFi 傳輸合同，推薦使用華為云會議系統(tǒng)
-Pay Attention to Data Security: Avoid using public WiFi in the exhibition hall for contract transmission. It is recommended to use the Huawei Cloud Meeting System.

6??巧用餐飲捷徑：A 區(qū) 2 層的“全球美食島”支持掃碼取餐，比地面餐廳可節(jié)省 40 分鐘
-Use Dining Shortcuts Wisely: The "Global Food Island" on the 2nd floor of Area A offers code - scanning meal collection, saving 40 minutes compared to ground - floor restaurants.

7??了解急救通道：C 區(qū)醫(yī)療站提供翻譯陪同服務，包含小語種緊急醫(yī)療咨詢
-Know the Emergency Access: The medical station in Area C provides translation - accompanied services, including emergency medical consultations in minor languages.

8??關注氣候預警：4 月廣州日均氣溫 25℃，濕度 80%，建議準備兩套西服輪換穿著以防汗?jié)n
-Pay Attention to Climate Alerts: In April, Guangzhou has an average daily temperature of 25°C and 80% humidity. It is recommended to bring two suits to rotate and prevent sweat stains.

9??掌握網絡攻略：在中國電信展位可免費領取 5G 流量卡（每日 1TB 極速傳輸設計圖）
-Master Internet Strategies: You can get free 5G data cards (1TB/day for high - speed transmission of design drawings) at the China Telecom booth.

???留意合同細節(jié)：簽訂合同前，務必仔細核對條款中的交貨期、付款方式、質量標準等關鍵內容，避免后續(xù)糾紛
-?Pay Attention to Contract Details: Before signing the contract, be sure to carefully check the key contents such as the delivery date, payment method, and quality standards in the terms to avoid subsequent disputes.

希望外貿人2025年廣交會開發(fā)到更多優(yōu)質客戶，一切順利！

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